Marketing Analyst
New
India, 3 hours of overlap with team working hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English (B2+ level or higher)
- Required Skills
- Data AnalysisTableauA/B testingGoogle SheetsBigQuery
Requirements
- Bachelor’s degree in a technical, mathematical, economics, or related quantitative field.
- Strong knowledge of Google Sheets, including advanced functions and pivot tables.
- Solid experience with BigQuery and working with large-scale datasets.
- Strong foundation in statistical analysis and mathematical concepts relevant to marketing analytics.
- Experience with BI tools such as Tableau, Superset, or similar platforms.
- Strong English communication skills (B2+ level or higher).
- Ability to work independently and collaborate effectively in a distributed, remote-first environment.
Responsibilities
- Prepare and deliver detailed analytical reports on marketing campaigns, identifying optimization opportunities and performance improvement strategies.
- Analyze key marketing KPIs daily, detect anomalies, and proactively investigate changes in performance trends.
- Design, monitor, and evaluate A/B tests, providing clear recommendations based on statistical outcomes and experimental results.
- Improve and maintain attribution models, LTV frameworks, and marketing performance measurement methodologies.
- Develop actionable insights to enhance campaign effectiveness, targeting strategies, and overall marketing ROI.
- Optimize reporting systems and budgeting tools to improve accuracy, efficiency, and decision-making processes.
- Collaborate with cross-functional teams to ensure data consistency and alignment across marketing analytics initiatives.
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