Demand Generation Manager
New
PolandFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SaaSHubSpot
Requirements
- 5+ years of experience in B2B demand generation, ideally with significant agency experience.
- Strong background in marketing to enterprise buyers.
- Proven experience in martech, marketing technology, or marketing-adjacent SaaS environments.
- Deep understanding of enterprise B2B sales cycles, multi-threaded deals, and account-based marketing (ABM).
- Hands-on expertise in outbound marketing, paid social (LinkedIn), paid search, and content syndication.
- Proven track record of driving enterprise pipeline.
- Excellent written and verbal communication skills with strong editorial judgment.
- Strong strategic thinking combined with hands-on execution capability.
- Ability to work independently in fast-paced, remote-first environments.
- Experience collaborating closely with sales teams.
Responsibilities
- Design and execute multi-channel demand generation programs across outbound, paid media, social, and content syndication to drive qualified enterprise pipeline.
- Build and optimize outbound campaigns in partnership with sales teams, ensuring strong alignment with target accounts and buyer personas.
- Own paid acquisition strategy, including LinkedIn, paid search, and experimental channels, focusing on measurable pipeline impact.
- Develop and scale an organic social and executive thought leadership strategy from the ground up.
- Lead content distribution and amplification efforts to maximize reach and engagement across all marketing assets.
- Collaborate closely with GTM leadership to shape messaging, positioning, and campaign strategy based on market insights.
- Analyze campaign performance and continuously optimize for pipeline generation, conversion, and revenue influence.
- Act as the voice of the market, bringing customer and industry insights back into product, content, and sales strategy.
- Partner with cross-functional teams to ensure consistent execution across all demand generation initiatives.
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