Senior Marketing Automation & Lifecycle Manager
New
CanadaFull-TimeSenior
Salary125,000 - 135,000 CAD per year
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Job Details
- Required Skills
- SQLData AnalysisHTMLCSSCRM
Requirements
- Extensive experience designing and executing end-to-end lifecycle, CRM, or marketing automation programs
- Hands-on expertise with Salesforce Marketing Cloud architecture, implementation, and optimization
- Strong understanding of customer lifecycle management, marketing funnels, and conversion optimization strategies
- Proficiency in SQL and data analysis for audience segmentation, campaign activation, and performance measurement
- Experience collaborating closely with Product, Engineering, and Data teams in cross-functional environments
- Knowledge of email development, including HTML/CSS and dynamic content personalization techniques
- Strong analytical mindset with the ability to translate performance data into actionable recommendations
- Experience building scalable marketing automation frameworks and customer engagement programs
- Excellent communication and stakeholder management skills
- Ability to balance strategic planning with hands-on execution in a fast-paced environment
Responsibilities
- Design, implement, and optimize always-on lifecycle marketing journeys across awareness, onboarding, adoption, utilization, retention, and renewal stages
- Own and evolve the marketing automation architecture, including platform configuration, data flows, audience segmentation, and campaign orchestration
- Transition lifecycle marketing programs from batch-based campaigns to automated, trigger-driven customer experiences
- Partner with Product, Engineering, and Data teams to define customer segments, behavioral triggers, and activation strategies
- Develop scalable personalization frameworks and reusable campaign assets to improve efficiency and campaign performance
- Analyze lifecycle metrics and funnel performance to identify opportunities for conversion, engagement, and retention improvements
- Ensure all marketing communications are reliable, compliant, scalable, and aligned with business objectives
- Act as a key liaison between marketing, technical teams, and business stakeholders to align priorities and drive execution
- Leverage customer data and insights to continuously refine lifecycle strategies and enhance customer experiences
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