Principal, Marketing Architecture & Strategy
New
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TwilioCommunications Technology
Remote - US, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.Full-TimePrincipal
Salary141,520 - 208,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementArtificial IntelligenceData Analysis
Requirements
- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
- Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
- Ability to use data to justify prioritization decisions and measure the success of pilot programs.
- Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
- Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
- Deep interest in marketing, AI, productivity, and the future of work.
- Comfortable operating in ambiguous and fast-paced environments
Responsibilities
- Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
- Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
- Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
- Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
- Serve as a strategic bridge, translating complex technical roadblocks and project 'noise' into clear, concise status reports and escalations for marketing leadership.
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