Growth Architect
Brazil / Argentina / Bolivia / Chile / Colombia / Costa Rica / Cuba / Dominican Republic / Ecuador / El Salvador / Honduras / Mexico / Guatemala / Peru / Venezuela, Comfortable working across time zonesFull-TimeManager
Salary2,500 - 3,000 USD per month
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Job Details
- Experience
- 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization
- Required Skills
- SEOLead GenerationDigital Marketing
Requirements
- 5+ years of digital marketing experience.
- 3+ years focused on PPC and ROI optimization.
- Strong background in performance marketing and lead generation models.
- Experience managing and scaling remote, cross-functional marketing teams.
- Proficiency in Google Ads, Meta Ads, GA4, and Looker Studio.
- Deep familiarity with GoHighLevel logic, triggers, and snapshots.
- Strong knowledge of SEO, marketing automation, CRM systems, and user journey mapping.
- Excellent project management and analytical skills.
- Experience with Monday.com or similar project management tools.
Responsibilities
- Design and optimize the end-to-end lead journey from acquisition to retention.
- Manage and scale a distributed, cross-functional marketing team (PPC, SEO, Design, CRM, Automation).
- Own performance of lead generation campaigns on Google Ads, Meta Ads, and other PPC platforms.
- Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS).
- Implement systems, SOPs, playbooks, and QA checklists for efficient campaign execution.
- Track and report key metrics including CPL, ROAS, Conversion Rate, and Pipeline Value.
- Collaborate with Sales to ensure lead quality and funnel alignment.
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