Public Relations Specialist
New
US-RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4 years
- Required Skills
- Project Management
Requirements
- 2–4 years of experience in public relations, communications, media relations, social media, content, or a related field.
- Strong writing skills with the ability to draft clear, compelling, and well-organized communications materials.
- Experience supporting media relations, including media list building, reporter research, pitching, coverage tracking, and press reporting.
- Strong organizational and project management skills.
- Understanding of how PR, social media, content, and brand storytelling work together.
- Experience or interest in awards, speaking opportunities, executive visibility, and thought leadership programs.
- Comfort using AI tools to work faster and improve communications workflows.
- High attention to detail and strong follow-through.
- Experience creating content for social platforms (LinkedIn, Instagram, TikTok).
- Experience with PR tools such as Cision, Muck Rack, Meltwater, or similar.
- Familiarity with creator economy, influencer marketing, or affiliate marketing.
Responsibilities
- Support execution of LTK's PR strategy across corporate, consumer, creator, brand, product, and thought leadership initiatives.
- Assist with media relations, including building and maintaining targeted media lists, researching reporters, drafting pitches, tracking outreach, and identifying timely media opportunities.
- Draft and support PR materials including press releases, media pitches, briefing documents, award submissions, speaking submissions, executive bios, fact sheets, messaging documents, recaps, and internal communications.
- Monitor media coverage, social conversation, industry news, competitor activity, and relevant trends.
- Track, organize, and report on press coverage, PR performance, share of voice, sentiment, message pull-through, and campaign impact.
- Support awards and speaking programs by identifying opportunities, managing submission calendars, gathering materials, drafting submissions, and coordinating executive participation.
- Partner with the social team to ensure company news, product launches, partnerships, creator stories, and press moments are translated into external content opportunities.
- Maintain PR trackers, media lists, editorial calendars, awards calendars, speaking calendars, launch documents, and internal planning materials.
- Use AI tools to improve speed and organization across recurring PR workflows.
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