Customer Marketing Manager
New
United StatesFull-TimeManager
Salary110,000 - 140,000 USD per year
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Job Details
- Experience
- 3-6 years
- Required Skills
- SalesforceHubSpot
Requirements
- 3-6 years of experience in customer marketing, content marketing, or a related role at a B2B SaaS or technology company
- Exceptional writing skills with a portfolio of published case studies or long-form content
- Proven ability to build rapport with customers and internal stakeholders
- Highly organized with strong program management instincts
- Self-starter who thrives with minimal direction
- Experience conducting customer interviews and translating technical conversations into clear stories
- Familiarity with CRM tools (Salesforce or HubSpot)
- Familiarity with content management workflows
- Successful completion of a background check
Responsibilities
- Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish.
- Build and maintain a customer reference and advocacy database.
- Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, and sales enablement one-pagers.
- Partner with Sales and CS to identify referenceable customers.
- Program-manage customer participation in events, webinars, and co-marketing opportunities.
- Identify vertical and solution-level patterns and work with Product Marketing to develop targeted messaging.
- Build a quarterly customer marketing calendar.
- Track and report on customer marketing KPIs.
- Collaborate with Content and Design to ensure brand consistency.
- Develop and maintain relationships with customer champions.
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