Customer Marketing Manager
New
USFull-TimeManager
Salary110,000 - 140,000 USD per year
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Job Details
- Experience
- 3–6 years
- Required Skills
- Project ManagementSalesforceCRMHubSpot
Requirements
- 3–6 years of experience in customer marketing, content marketing, journalism, or a related role in B2B SaaS, tech, or AI-driven environments.
- Strong writing and storytelling skills, with a portfolio of case studies, customer stories, or long-form content demonstrating narrative ability.
- Proven experience building relationships with customers and internal stakeholders across Sales, CS, and Product teams.
- Excellent project management and organizational skills, with the ability to manage multiple concurrent workflows and deadlines.
- Experience conducting customer interviews and translating complex technical topics into clear, compelling messaging.
- Familiarity with CRM tools such as Salesforce or HubSpot and content management workflows.
- Ability to operate independently in fast-paced, ambiguous environments and build processes from the ground up.
- Strong communication skills with a collaborative, relationship-driven approach.
- Experience in AI, infrastructure, DevTools, or cloud ecosystems is a plus.
Responsibilities
- Own the full lifecycle of customer storytelling, from identifying referenceable customers to producing and publishing high-impact case studies and narratives.
- Build and manage a structured customer reference and advocacy program, tracking engagement, use cases, and participation across teams.
- Conduct customer interviews and translate technical and business insights into compelling written and visual content.
- Produce a wide range of customer marketing assets, including case studies, testimonials, quote cards, blog features, and sales enablement materials.
- Partner with Sales and Customer Success to identify key customers and coordinate outreach for marketing and reference opportunities.
- Manage customer participation in events, webinars, analyst relations, and co-marketing initiatives.
- Develop a consistent pipeline and quarterly calendar of customer stories to ensure steady content output.
- Analyze customer segments and identify vertical or use-case patterns to support positioning and go-to-market strategy.
- Collaborate with content, design, and product marketing teams to ensure high-quality execution and distribution of customer narratives.
- Track and report on customer marketing performance, including content usage, pipeline influence, and impact on win rates.
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