Paid Search Specialist
New
T
TechnologyAdviceBusiness Technology
India - Remote, US hoursContractMiddle
Salary50,000,000 - 1,000 INR per year
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Budget management
Requirements
- 3+ years of experience building and managing campaigns in Google Ads and Microsoft Ads
- Solid understanding of ad platform metrics
- Extensive experience with various bid strategies and budget management tactics
- Ability to read and synthesize data
- Proven ability to manage multiple projects simultaneously
- Ability to work on US hours
- Complete command of the English language (speaking and writing)
- Ability to communicate over video on a daily basis
Responsibilities
- Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types.
- Execute rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend.
- Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition.
- Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
- Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary
- Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation.
- Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements
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