Ecommerce Growth Manager
New
P
PairedDTC Supplement Brand
BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- ShopifyData analyticsA/B testing
Requirements
- Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels.
- Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization.
- Experience running A/B tests and making decisions based on performance data.
- Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles.
- Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities.
- Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels).
- Experience managing multiple projects and stakeholders in a fast-paced environment.
- Strong written communication and copy evaluation skills.
- Highly organized, proactive, and ownership-oriented.
Responsibilities
- Own and manage the company’s landing page ecosystem across acquisition channels.
- Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
- Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
- Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
- Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
- Identify conversion bottlenecks and implement improvements based on performance data.
- Establish and refine landing page processes, documentation, and operational workflows.
- Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
- Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
- Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.
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