Head of Growth & Optimization
New
BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisA/B testing
Requirements
- Experience in building, managing, or optimizing high-performance landing pages and sales funnels.
- Background in direct-response marketing, DTC, performance marketing, or CRO-focused environments.
- Hands-on experience designing and executing A/B tests based on quantitative performance data.
- Deep understanding of conversion principles, user psychology, and funnel optimization.
- Strong analytical skills to interpret marketing and conversion metrics.
- Experience working with paid acquisition channels (Meta, Google, native advertising).
- Ability to manage multiple projects and stakeholders.
- Strong copywriting evaluation and communication skills.
- Highly organized, proactive, and ownership-driven mindset.
Responsibilities
- Own and optimize the full landing page ecosystem across all acquisition channels.
- Design and manage a structured A/B testing and experimentation framework.
- Develop, launch, and optimize landing page systems for multiple traffic sources.
- Lead conversion rate optimization (CRO) initiatives.
- Collaborate with media buying, creative, and copywriting teams.
- Analyze key performance metrics (ROAS, CAC, conversion rates) to guide decisions.
- Build and refine scalable processes and workflows for landing page production.
- Manage internal or external copywriters.
- Act as central point of coordination between growth, creative, and performance marketing.
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