Head of Acquisition
New
A
AssistantlyLogistics Shipping
Philippines, U.S. business hoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Spanish
- Experience
- 3+ years
- Required Skills
- Data AnalysisLead GenerationCRM
Requirements
- 3+ years of experience in performance marketing, paid acquisition, or growth marketing
- Proven track record managing at least $10,000 per month in paid media spend
- Demonstrated success running lead-generation campaigns focused on driving qualified leads
- Hands-on experience managing and optimizing campaigns on Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads
- Experience collaborating with creative/content producers to execute ongoing ad creative testing
- Experience with WhatsApp-based funnels or conversational sales pipelines
- Experience running a structured test-and-learn process for paid acquisition, including creative testing and iterative optimization
- Experience partnering with sales leadership or teams to evaluate lead quality and downstream conversion metrics
- Available to work during U.S. business hours
- Experience using a CRM to manage and track leads
- Experience marketing to Hispanic audiences in the U.S.
- Spanish fluency
Responsibilities
- Lead the paid acquisition strategy across Meta Ads, TikTok Ads, and Google Ads, including campaign architecture, targeting, budget allocation, and ongoing optimization.
- Manage and continuously optimize campaigns on Facebook, Instagram, TikTok, and Google to ensure efficient spend and consistent lead generation.
- Develop and implement weekly creative testing plans with the content creator, focusing on hooks, angles, offers, and messaging to drive qualified leads into the WhatsApp funnel.
- Analyze lead quality, cost per lead (CPL), customer acquisition cost (CAC), and downstream conversion data in partnership with the sales manager to ensure campaigns generate customers.
- Build acquisition reports and performance dashboards to provide actionable insights and support data-driven decision-making.
- Proactively launch new campaigns, test new content angles, and implement funnel improvements to maximize performance.
- Serve as the bridge between the content creator and sales manager, aligning marketing initiatives with sales outcomes and CRM pipeline health.
- Utilize performance data to maintain a disciplined test-and-learn acquisition system, driving continuous improvement across all channels.
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