Brand Director, Social Strategy
New
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SoFiFintech
CA - Remote; CA - San Francisco; NY - New York CityFull-TimeDirector
Salary131,200 - 225,500 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Artificial IntelligenceCross-functional Team LeadershipData analytics
Requirements
- 8+ years in social media, creator marketing or brand strategy
- Deep understanding of platform behavior and internet culture
- Proven experience building social strategies that drive measurable brand impact
- Strong instincts across creative, copy, video, trends, and storytelling
- Ability to leverage AI as a creative and operational force multiplier
- Ability to move seamlessly between strategy and execution
- Experience operating in fast-paced, highly collaborative environments
- Strong analytical mindset and comfort using performance data to guide decisions
- Excellent communication and presentation skills
Responsibilities
- Lead and evolve SoFi’s organic social strategy across platforms
- Develop social concepts and content systems designed to drive awareness and consideration at scale
- Identify emerging trends, formats, creators, and platform opportunities
- Partner closely with internal creative teams and partners to bring ideas to life
- Build content that flexes across polished campaigns, reactive moments, educational storytelling, and native content
- Partner with Content team and brand journalists for social-first educational content
- Translate data and platform insights into actionable creative direction
- Lead real-time social moments, community engagement, and live event amplification
- Manage and mentor a small social team
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