Marketing Manager, Campaigns
New
Remote-first work environment across the United States.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementSalesforceA/B testingHubSpot
Requirements
- 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a SaaS or technology environment.
- Hands-on experience managing multi-channel campaigns across email, paid media, webinars, and digital marketing channels.
- Strong project management skills with the ability to manage multiple concurrent initiatives in fast-paced environments.
- Experience using marketing automation and CRM platforms such as HubSpot, Salesforce, or similar tools.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
- Excellent written and verbal communication skills with strong attention to detail.
- Ability to collaborate effectively across cross-functional teams including Product, Sales, and Customer Success.
- Experience in lifecycle marketing or product launch campaigns is a plus.
- Familiarity with AI-powered marketing tools and workflows is highly desirable.
Responsibilities
- Execute end-to-end multi-channel marketing campaigns supporting product launches, demand generation, lifecycle marketing, and customer growth initiatives.
- Coordinate campaign assets, messaging, timelines, and execution plans in collaboration with Product Marketing and Customer Growth teams.
- Manage campaign deployment across email, paid media, webinars, digital programs, landing pages, and events.
- Maintain campaign calendars and ensure smooth, timely execution of all marketing initiatives.
- Monitor, analyze, and report on campaign performance to identify opportunities for optimization and improved pipeline impact.
- Run A/B tests and experiments to improve engagement, conversion rates, and overall marketing efficiency.
- Collaborate cross-functionally with Marketing, Product, Sales, and Customer Success teams to align campaigns with go-to-market priorities.
- Ensure campaigns support broader revenue, engagement, and customer retention objectives.
- Leverage AI tools to enhance campaign creation, segmentation, content iteration, and performance optimization.
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