Head of Product Marketing
New
GermanyFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Stakeholder management
Requirements
- Extensive experience in senior product marketing roles within a B2B SaaS environment.
- Proven success developing product positioning, messaging frameworks, and go-to-market strategies for complex software products.
- Demonstrated experience leading end-to-end product launches, from strategic planning through execution and performance analysis.
- Strong understanding of enterprise and mid-market buying journeys, including multi-stakeholder decision-making processes.
- Excellent written, verbal, and presentation skills, with the ability to communicate effectively to both technical and business audiences.
- Experience marketing platform-based products serving multiple use cases and diverse buyer personas, including technical stakeholders such as developers and technology leaders.
- Strong competitive intelligence expertise and the ability to translate market insights into actionable sales and marketing strategies.
- Proven ability to build trusted partnerships with Product, Sales, Marketing, and executive leadership teams.
- Strategic mindset combined with strong execution skills and a results-oriented approach.
Responsibilities
- Own and evolve product positioning, messaging, and go-to-market strategies, ensuring clear differentiation and strong market resonance across target customer segments.
- Lead the planning, execution, and measurement of major product launches, coordinating closely with Product, Sales, and Marketing teams to maximize adoption and commercial impact.
- Develop and maintain ideal customer profiles, buyer personas, and competitive intelligence programs to strengthen market understanding and inform strategic decisions.
- Create, manage, and continuously improve sales enablement materials, including presentations, battle cards, one-pagers, competitive comparisons, and objection-handling resources.
- Partner with cross-functional stakeholders to define industry narratives, support thought leadership initiatives, and reinforce category positioning.
- Manage relationships with industry analysts and contribute to analyst engagement strategies that enhance market visibility and recognition.
- Collaborate closely with content and brand teams to ensure consistent product storytelling across all marketing channels and customer touchpoints.
- Serve as a strategic advisor to product and commercial leadership, providing market insights, customer perspectives, and recommendations that influence business growth.
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