Director, Digital Marketing
New
USFull-TimeDirector
Salary150,000 - 185,000 USD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Data analytics
Requirements
- 7–10+ years of experience in digital marketing, performance marketing, or customer acquisition roles
- Proven track record of scaling customer growth and revenue in DTC, retail, fashion, or lifestyle sectors
- Strong expertise in paid social, paid search, and multi-channel media buying strategies
- Hands-on experience with platforms such as Meta Ads, Google Ads, TikTok Ads, and similar tools
- Strong understanding of attribution models, analytics, and acquisition performance metrics
- Experience managing agencies, vendors, or external marketing partners
- Strong analytical and strategic thinking skills with ability to translate data into insights
- Excellent communication and cross-functional collaboration abilities
- Comfortable balancing strategic planning with hands-on execution in a fast-moving environment
- Passion for brand storytelling, customer experience, and consumer-driven marketing
Responsibilities
- Own and evolve the paid digital marketing strategy across Meta, Google, TikTok, and other acquisition platforms
- Manage agency partnerships and oversee execution of paid media strategy and budgets
- Drive full-funnel customer acquisition initiatives, including prospecting, retargeting, and campaign amplification
- Optimize key performance metrics such as CAC, ROAS, MER, and new customer growth
- Develop integrated performance marketing strategies aligned with launches, seasonal campaigns, and revenue goals
- Lead experimentation across creative, audiences, messaging, landing pages, and media buying tactics
- Build reporting frameworks, dashboards, and forecasting models to guide investment decisions
- Collaborate closely with creative, ecommerce, and leadership teams to ensure cohesive campaign execution
- Mentor teams and external partners while fostering a culture of accountability and performance
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