Associate Director, Digital Experience
New
Remote work flexibility across the United States.Full-TimeDirector
Salary78,496 - 105,974 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceCRMData analyticsA/B testing
Requirements
- Bachelor’s degree in Design, Human-Computer Interaction, or a related field.
- 7+ years of experience in digital experience, UX strategy, product optimization, or personalization-focused roles.
- Strong experience working with CRM and marketing automation systems, including platforms such as Salesforce.
- Proven ability to design and optimize end-to-end user journeys across complex digital ecosystems.
- Experience leveraging behavioral data, analytics, and user insights to drive experience improvements.
- Strong understanding of experimentation frameworks, A/B testing, and performance measurement.
- Familiarity with tools such as GA4 and digital analytics platforms.
- Knowledge of human-centered design principles, journey mapping, and UX strategy.
- Understanding of lifecycle marketing, segmentation, and behavioral triggers in CRM environments.
- Strong cross-functional collaboration and influencing skills without direct authority.
- Excellent communication skills with the ability to translate complex data into clear insights for diverse stakeholders.
- Awareness of accessibility standards (WCAG), responsive design principles, and scalable digital frameworks.
Responsibilities
- Own the optimization, testing, and quality assurance of core digital experiences, including landing pages, application flows, and engagement tools such as forms and chat.
- Define and execute A/B testing strategies, including hypothesis development, experiment design, and measurement of success criteria.
- Analyze and improve end-to-end user journeys across web, CRM, and enrollment systems to ensure seamless and connected experiences.
- Identify friction points in user journeys and translate behavioral insights into actionable experience improvements.
- Collaborate with Product, Engineering, Marketing, and Enrollment teams to implement and measure experience enhancements.
- Leverage analytics tools (such as GA4 and behavioral dashboards) to monitor performance and identify optimization opportunities.
- Develop and deliver regular reporting on experience health, translating data into clear recommendations and priorities.
- Contribute to innovation and personalization strategies by identifying opportunities based on user behavior, intent signals, and lifecycle stages.
- Support experimentation and pilot initiatives, ensuring new digital experiences are user-centered, measurable, and scalable.
- Participate in competitive and market audits to inform experience strategy and innovation roadmap development.
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