Manager, Web Strategy
New
Remote, USFull-TimeManager
Salary135,000 - 140,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Google AnalyticsSEO
Requirements
- 10+ years of experience in a web strategy, UX, or digital marketing leadership role
- Hands-on experience with Webflow including collection structure, integrations, and deployment
- Expert-level proficiency in GA4, user behavior analysis, and CRO methodologies
- Understanding of AEO principles for AI-generated responses (e.g., Perplexity, ChatGPT)
- Experience managing or mentoring at least one direct report
- Strong understanding of technical SEO, structured data/schema markup, and web accessibility
- Familiarity with AI-powered content, design, and optimization tools
- Excellent communication and project management skills
Responsibilities
- Develop, own, and execute the comprehensive web strategy for all four corporate websites
- Design, implement, and continuously optimize information architecture and user experience
- Own all web analytics platforms (e.g., Google Analytics) and report on performance KPIs
- Serve as a hands-on contributor for content updates and minor design changes
- Manage a dedicated Web Developer and Senior SEO Strategist
- Lead development and maintenance efforts using Webflow
- Partner with Marketing, Content, and Sales to launch integrated campaigns
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