Senior Brand Manager
New
T
ThumbtackMarketing
Remote, United StatesFull-TimeSenior
Salary125,000 - 190,300 USD per year
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Job Details
- Experience
- 6-8+ years
- Required Skills
- Data AnalysisCross-functional collaborationMarket Research
Requirements
- 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging.
- Experience defining and implementing brand strategy - including brand promises, positioning frameworks, playbooks, and messaging architecture.
- Experience setting brand vision and roadmap, not just managing executions.
- Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into strategic action.
- Strong creative judgment, including experience writing compelling creative briefs and providing strategic guidance to creative agencies.
- Experience designing and running creative experimentation programs that improve campaign performance.
- Analytical rigor — comfortable planning and executing research and synthesizing quantitative and qualitative data.
- Exceptional written and verbal communication skills.
- Strong cross-functional partnership skills.
- Demonstrated ability to set vision, operate independently, and identify new areas of opportunity.
Responsibilities
- Lead foundational workstreams to help roll out our new brand “north star,” including fleshing out the Brand Playbook, defining a content strategy, educating and training partner teams.
- Identify high-leverage opportunities for the brand to drive business growth, then translate them into clear creative briefs and strategic direction.
- Own brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking.
- Partner with channel owners across Marketing and Communications to translate brand strategy into an integrated content strategy.
- Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners.
- Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure.
- Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events.
- Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work.
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