Senior CRM Manager
New
Montenegro, Poland, Serbia, Spain, ThailandFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English B2+, Russian C1+
- Required Skills
- SQLBusiness IntelligenceHTMLJiraMicrosoft ExcelCRMConfluenceGoogle Sheets
Requirements
- Experienced with CRM/CDP Systems
- Proficiency with HTML, Google Sheets/Excel, Jira/Confluence, and BI systems
- Understanding of CRM metrics (OR, CR, CTOR, retention rate, churn rate, unsubscribe rate)
- Knowledge and experience working with key business metrics (revenue, ARPPU, LTV)
- English level B2 or higher
- Russian level C1+
- Experience with SQL is a plus
Responsibilities
- Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics
- Create business specifications with measured potential business effects
- Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.)
- Analyze the results of the conducted experiments
- Take ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.)
- Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts
- Initiate improvements to processes and products, launch new channels, and use unusual mechanics to achieve business goals
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