Lifecycle & CRM Growth Manager
New
PolandFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- WritingCRM
Requirements
- Fluent level of English
- Proven experience in CRM / lifecycle / email marketing
- Ability to think strategically
- High attention to detail and operational discipline
- Strong writing skills with the ability to adapt tone across segments and funnels
Responsibilities
- Design and launch onboarding communication flows that reduce early churn and build a learning habit from day one
- Build intelligent trigger-based sequences to support student motivation
- Reduce refund rates through timely, relevant communication
- Segment the database by behavior and lifecycle status
- Drive student engagement and activity through CRM: email, WhatsApp, and SMS
- Build the referral channel as a system
- Design end-to-end referral flows
- Test mechanics, offers, and timing
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