Performance Marketing Manager
New
India, Overlap with India team and USA/EST working hours requiredFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4-6+ years
- Required Skills
- Data AnalysisShopify
Requirements
- 4-6+ years of hands-on performance marketing experience for D2C/ecommerce brands
- Strong fashion/apparel ecommerce experience
- Hands-on expertise in Meta Ads, Google Ads, and TikTok Shop GMV Ads
- Experience managing $50K–$500K/month ad spend in the US market
- Strong understanding of attribution, blended metrics, and ecommerce profitability
- Experience with Shopify and GA4
- Strong understanding of ecommerce funnels and customer behavior
- Ability to move quickly and make data-driven decisions
Responsibilities
- Own and scale Meta Ads, Google Ads, and TikTok Shop GMV Ads end-to-end
- Personally manage campaign execution, optimization, testing, and scaling
- Manage and optimize monthly ad budgets efficiently
- Build and execute full-funnel paid acquisition strategies including prospecting, retargeting, and retention
- Drive profitable website revenue growth through MER, blended ROAS, CAC, CVR, and AOV optimization
- Work closely with creative teams to test hooks and scale winning creatives
- Analyze daily performance data and identify scaling opportunities
- Collaborate with merchandising and retention teams to improve customer journey
- Manage landing page testing and conversion optimization
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