Growth Marketing Manager, Conversion & Experimentation
Atlanta (Remote Friendly)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5 to 8 years
- Required Skills
- ShopifyData analyticsA/B testing
Requirements
- 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
- Proven track record increasing conversion rates through experimentation and UX optimizations
- Hands-on experience managing MarTech stacks and marketing tracking implementations
- Experience collaborating with marketing, product, engineering, analytics and lifecycle teams
- Ability to manage Shopify site, apps and funnel optimizations for ecommerce
- Experience overseeing Amazon storefronts and product listing page optimizations
- Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
- Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
Responsibilities
- Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
- Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
- Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
- Prioritize tests using impact/effort/confidence frameworks
- Document experiment learnings to inform product, marketing, and lifecycle strategy
- Own onsite product merchandising strategy across web and Amazon storefronts
- Optimize how financial products and plans are presented, compared, and prioritized
- Design seamless transitions from marketing pages into registration and KYC flows
- Build test and learn UX experiments to optimize entire Greenlight product offering
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