New Products & Marketing Innovation Director
New
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Ethos LifeLife Insurance Technology
Remote USFull-TimeDirector
Salary150,000 - 266,000 USD per year
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Job Details
- Experience
- Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver.
- Required Skills
- TableauMicrosoft Excel
Requirements
- 10+ years of paid marketing experience.
- 7+ years with paid user acquisition as primary growth driver.
- Demonstrated success in high-growth, direct response B2C startups.
- Deep platform expertise across Meta, Search, YouTube, and TikTok.
- Demonstrated experience leading paid marketing for new product launches.
- Advanced command of Excel and BI tools like Tableau.
- Rigor in MMM, incrementality testing, geo lift, and DR measurement.
- Ability to work autonomously in a high-velocity environment.
Responsibilities
- Lead paid marketing for all new DTC products including IUL and annuities.
- Own paid strategy and roadmap from pre-launch through scale.
- Partner with product, brand, creative, and analytics teams on strategy and execution.
- Manage budget allocation, channel mix, and testing roadmap autonomously.
- Lead cross-channel strategy across Meta, Search, YouTube, and TikTok.
- Implement cross-channel learnings and insights.
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