Senior Director, Marketing Operations and Performance
New
USFull-TimeDirector
Salary110,000 - 130,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Microsoft Power BISalesforceTableauData modelingHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 10+ years of experience in marketing operations, marketing analytics, or commercial operations in a complex, matrixed B2B organization.
- Proven experience connecting marketing performance to revenue outcomes in long, consultative sales cycles.
- Strong expertise in CRM and marketing automation platforms such as Salesforce, Marketo, or HubSpot.
- Advanced analytical and technical skills, including experience with BI tools (Tableau, Power BI) and data modeling.
- Deep understanding of marketing operations, demand generation infrastructure, and campaign performance optimization.
- Experience working across global, multi-business, and multi-stakeholder environments.
- Strong stakeholder management and executive communication skills with the ability to influence senior leadership.
- Strong commercial acumen and ability to translate complex data into actionable business insights.
- Experience leading teams, driving organizational change, and building capabilities from the ground up.
Responsibilities
- Build and lead a global Marketing Operations and Analytics framework connecting marketing performance to pipeline, revenue, and margin across multiple service lines.
- Define, standardize, and govern marketing KPIs across regions and business lines, ensuring consistency in performance measurement.
- Develop executive-level dashboards and reporting tools to provide visibility into marketing effectiveness at global and regional levels.
- Design and enhance attribution models tailored to complex, long-cycle B2B and account-based sales environments.
- Own and optimize the marketing technology ecosystem, including CRM, marketing automation, analytics, and data tools.
- Partner with Sales Operations to align funnel definitions, lead management processes, and performance reporting standards.
- Establish scalable lead management, scoring, routing, and lifecycle processes to improve conversion and efficiency.
- Drive campaign performance optimization across digital, events, and field marketing channels through test-and-learn approaches.
- Support strategic planning, forecasting, and marketing budget allocation across industries and service lines.
- Lead cross-functional alignment with Sales, IT, and Finance to ensure operational excellence and data integrity.
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