Director of B2B & Content Marketing
United StatesFull-TimeDirector
Salary175,000 - 200,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SEOCRMHubSpot
Requirements
- 6+ years of experience in B2B marketing, demand generation, or content marketing within healthcare or similarly complex industries.
- Experience working with payer, provider, or government healthcare programs such as Medicaid or Medicare.
- Proven track record of building content strategies that drive measurable impact in SEO, engagement, and pipeline influence.
- Strong ability to translate commercial strategy into marketing programs that support revenue growth and market expansion.
- Experience in sales enablement, ABM, and executive-level storytelling for complex buyer audiences.
- Excellent written and verbal communication skills with the ability to produce high-quality content independently.
- Strong understanding of marketing tools such as CMS platforms (e.g., Webflow) and CRM/automation systems (e.g., HubSpot).
- Experience managing multi-channel content production, including agencies, freelancers, or hybrid models.
- Strong analytical mindset with ability to connect marketing activities to business outcomes.
- Comfort operating in fast-paced, high-ambiguity environments with high ownership expectations.
Responsibilities
- Own and execute the B2B marketing strategy, translating growth and commercial priorities into KPI-driven campaigns aligned with pipeline and market expansion goals.
- Develop and maintain core messaging frameworks and positioning across payer, health system, state, and provider audiences.
- Build and manage integrated content strategy across SEO, blog, social media, video, and long-form thought leadership to establish category authority.
- Drive demand generation and account-based marketing initiatives in partnership with Growth and Commercial teams.
- Create and oversee sales enablement materials, including pitch decks, case studies, RFP/RFI responses, and other commercial collateral.
- Lead SEO strategy and execution, including keyword planning, content production, and performance optimization.
- Manage social media and executive thought leadership channels, ensuring consistent and high-impact brand presence.
- Develop and execute conference, webinar, and event marketing strategies to support pipeline generation and brand visibility.
- Partner with PR and leadership teams to amplify earned media opportunities and external communications.
- Build scalable content production workflows using internal resources, freelancers, and agencies as needed.
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