Industry Marketing Campaigns Manager
New
CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of B2B marketing experience
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 5+ years of B2B marketing experience
- At least 3 years in industry marketing, vertical marketing, or demand generation
- Track record of building integrated campaigns for enterprise or mid-market environments
- Experience marketing to Banking, Financial Services, Technology, or Telecommunications sectors
- Excellent cross-functional collaboration and stakeholder engagement skills
- Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Strong storytelling and communication skills
- Experience with ABM strategies, intent data, and AI-enabled marketing tools
Responsibilities
- Develop and execute industry-specific integrated marketing campaigns across Banking, Financial Services, Technology, and Telecommunications verticals.
- Design end-to-end demand generation programs spanning awareness, thought leadership, lead acquisition, and ABM initiatives.
- Build messaging frameworks, campaign briefs, and audience segmentation strategies.
- Collaborate closely with sales teams, Client Partners, and marketing functions.
- Manage campaign planning, calendars, budgets, and execution timelines.
- Drive performance tracking, attribution, and reporting to measure MQLs, pipeline influence, and ROI.
- Use AI-powered tools to enhance campaign development and performance analysis.
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