Outbound Lead Generation Specialist
New
United States, U.S. business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 1–2 years
- Required Skills
- Microsoft ExcelLead Generation
Requirements
- 1–2 years of experience in outbound lead generation, cold email outreach, SDR, or performance marketing roles.
- Hands-on experience with outbound tools such as Apollo, Instantly, Lemlist, Smartlead, or similar platforms.
- Strong copywriting skills with the ability to craft concise, persuasive, and personalized cold emails.
- Solid understanding of email deliverability, inbox health, and basic technical concepts such as SPF, DKIM, and DMARC.
- Proficiency in Excel or Google Sheets for campaign tracking and data management.
- Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
- Excellent written English communication skills.
- Highly organized, proactive, and comfortable working in a fast-paced environment.
Responsibilities
- Build and maintain highly targeted prospect lists using tools such as Apollo, ZoomInfo, LinkedIn Sales Navigator, and similar platforms.
- Design, write, and execute multi-step cold email campaigns with personalized messaging and optimized sequencing.
- Monitor and manage email deliverability, including domain warmup, sender reputation, and inbox health.
- Continuously test and optimize campaign elements such as subject lines, copy, CTAs, and send timing.
- Track and analyze performance metrics including open rates, reply rates, bounce rates, and conversions.
- Qualify inbound replies and route high-quality leads to sales teams.
- Maintain clean and accurate CRM records.
- Ensure compliance with email regulations and outbound best practices, including GDPR, CAN-SPAM, and CCPA.
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