Senior Paid Acquisition Manager
New
Remote-first work environment with full flexibility to work from anywhere in the United States.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisAccount ManagementLead Generation
Requirements
- 5+ years of experience in paid media, with deep expertise in Meta (Facebook/Instagram) advertising.
- Proven experience managing multiple client accounts in an agency or performance marketing environment.
- Strong track record of meeting performance KPIs and driving client retention through measurable outcomes.
- Excellent copywriting skills for direct-response and lead generation advertising.
- Hands-on experience with conversion tracking, pixels, attribution, and marketing automation tools.
- Strong communication skills with the ability to explain performance data clearly to non-technical clients.
- High ownership mindset with the ability to operate independently and take full accountability for results.
- Experience in financial services, high-ticket funnels, or appointment-based marketing is a strong plus.
- Familiarity with video sales letter methodology is highly valued.
- Strong attention to detail combined with speed and execution discipline.
Responsibilities
- Own and manage a portfolio of client accounts as the primary point of contact responsible for performance and outcomes.
- Plan, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting goals.
- Manage budgets, audience targeting, bidding strategies, and continuous creative testing to maximize ROI.
- Write high-performing ad copy and video sales letter scripts tailored to financial services audiences.
- Lead bi-weekly client calls to review performance, align on strategy, and define next actions.
- Deliver structured performance reports and strategic recommendations prior to client meetings.
- Monitor daily campaign performance and implement optimizations to achieve cost-per-appointment targets.
- Set up and troubleshoot tracking systems including pixels, conversion events, and CRM or automation workflows.
- Collaborate with creative teams on hooks, messaging angles, and ad variations for testing.
- Use AI tools to improve efficiency in copywriting, analysis, and campaign optimization.
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