Paid Media Specialist
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 10 years
- Required Skills
- Data AnalysisGoogle AnalyticsSEO
Requirements
- Minimum 10 years of experience in e-commerce marketing, paid social, digital advertising, and SEO/SEM/PPC
- Experience managing monthly ad budgets of $350K to $1M
- At least 3 years of recent D2C consumer marketing experience
- Proficiency in Meta, Google Ads, TikTok, Pinterest, X, Criteo, Bing, and affiliate networks
- Expertise in GA4, Google Tag Manager, SEMrush, Triple Whale, and Shopify Plus
- Advanced proficiency in Microsoft Excel
- Bachelor's degree in Marketing or related field
- Google Analytics and Google Ads certifications
Responsibilities
- Lead the development and execution of comprehensive digital marketing plans
- Manage and optimize a seven-figure annual advertising budget
- Plan, build, launch, and optimize large-scale paid advertising campaigns across multiple platforms
- Manage catalog feeds across commerce channels
- Drive full-funnel strategy including prospecting and retargeting
- Set up and maintain Google Analytics 4 and Google Search Console
- Manage pixel and tag implementation via Google Tag Manager
- Lead keyword research and SEO strategies
- Collaborate cross-functionally with creative and web development teams
- Deliver weekly, monthly, and quarterly performance reports
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