Paid Social Manager
New
Remote, United StatesFull-TimeManager
Salary70,000 - 85,000 USD per year
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Job Details
- Experience
- 2–3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelDigital MarketingA/B testingGoogle Sheets
Requirements
- 2–3+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or in-house environment.
- Hands-on experience building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one additional platform.
- Strong operational fluency with Meta Ads Manager and other platform UIs.
- Familiarity with Google Analytics / GA4 or similar measurement tools.
- Solid skills in Excel and/or Google Sheets.
- Comfortable working independently in a fast-paced environment.
- Highly detail-oriented, with strong QA habits and process documentation skills.
- Facebook Blueprint certification preferred.
Responsibilities
- Formulate full-funnel paid social strategies that tie media decisions to client business objectives.
- Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, and Nextdoor.
- Lead client communications for assigned accounts, including weekly reporting and optimization rationale.
- Translate creative insights into testable hypotheses and partner with Creative leads to iterate on assets.
- Design and run experiments and A/B tests to scale winning tactics.
- Apply strict QA, tagging, and tracking discipline to ensure measurement integrity.
- Build and maintain measurement-accurate setups including pixel tagging and server-to-server integrations.
- Participate in cross-functional pod workflows and execute against shared KPIs.
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