Lead Researcher, Brand Performance & Cultural Insights
New
P
PrizePicksSports Gaming
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.Full-TimeLead
Salary120,000 - 160,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- PythonData AnalysisTableauMarket ResearchR
Requirements
- 7+ years in market research or consumer insights.
- Equal command of quantitative and qualitative research methods.
- Hands-on experience programming studies in Qualtrics (or similar).
- Proficiency with qualitative platforms like ListenLabs, dscout, or Suzy.
- Experience with statistical tools (R or Python) and BI tools (Tableau, Looker, Power BI).
- Synthesis experience with social and cultural listening tools (Quid, Brandwatch, Sprinklr).
- AI-fluency with ChatGPT, Claude, and Gemini.
- Strong communication skills with experience presenting to executive stakeholders.
- Ability to own research projects end to end without relying on external vendors.
Responsibilities
- Connect customer, brand, competitive, and cultural signals to business performance.
- Own brand performance measurement end to end, from study design to recommendation.
- Own the cultural intelligence program, including surveys and qualitative work.
- Run quant and qual research hands-on using platforms like Qualtrics.
- Synthesize outputs into clear business recommendations.
- Create project briefs that frame business problems as research solutions.
- Partner with leaders across Product, Design, Brand, Marketing, and Strategy.
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