Lead, Lifecycle & Brand Voice
New
Canada and selected North American locationsFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisCross-functional collaborationCRM
Requirements
- 7+ years of experience in creative marketing, copywriting, lifecycle marketing, or brand communications within fast-paced, consumer-focused environments.
- Proven expertise in crafting high-impact messaging across CRM channels such as email, SMS, push notifications, and in-app communications.
- Strong portfolio demonstrating exceptional writing craft, storytelling ability, and success translating complex or emotionally sensitive topics into clear, engaging copy.
- Experience working cross-functionally with product, design, growth, and analytics teams in data-informed environments.
- Deep understanding of audience psychology, brand voice development, and lifecycle marketing principles.
- Ability to balance creative intuition with performance outcomes while advocating for long-term brand equity and customer trust.
Responsibilities
- Define and own the end-to-end lifecycle communication strategy across CRM, email, SMS, push notifications, and in-app messaging, ensuring a consistent, human, and emotionally resonant brand voice.
- Transform transactional and utility-driven messaging into relationship-building experiences that increase trust, engagement, and customer retention.
- Partner with Product, Design, Growth, and Customer Insights teams to translate qualitative insights and behavioral data into compelling, high-performing messaging.
- Build and evolve a scalable tone-of-voice framework that can be applied consistently across all customer-facing channels and future lifecycle initiatives.
- Shape how the brand shows up in organic and community-driven spaces as scope expands, ensuring coherence between lifecycle messaging and broader brand storytelling.
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