Meta Ads Specialist
New
C
Clients Blackbox, Inc.Performance Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 5+ years of experience in paid media, specifically Meta advertising
- Experience managing multiple client accounts simultaneously
- Proven track record of hitting performance targets and retaining clients
- Strong copywriting skills with ability to write compelling ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Ability to explain performance data to non-technical clients
- Comfortable with direct client interaction
Responsibilities
- Own client accounts and serve as the primary point of contact
- Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
- Send bi-weekly performance reports 24 hours before scheduled calls
- Build trust and relationships that drive renewals and referrals
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
- Manage campaign budgets, audience targeting, bid strategies, and creative testing
- Monitor daily performance and make adjustments to hit cost per appointment targets
- Troubleshoot underperforming campaigns and develop intervention strategies
- Write ad copy and video sales letter scripts for financial services audiences
- Set up tracking, pixels, conversion events, and configure marketing automations
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