Lead Strategist, CRM & Loyalty
CanadaFull-TimeLead
Salary115,000 - 150,000 CAD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Data analytics
Requirements
- 8+ years of experience in CRM, loyalty strategy, retention marketing, or growth-focused roles within complex client environments.
- Proven ability to independently lead client engagements and manage strategic outcomes with minimal oversight.
- Strong expertise in customer segmentation, lifecycle marketing, loyalty program design, and data-driven strategy development.
- Experience working with CRM and marketing automation platforms, with an understanding of MarTech ecosystems and capabilities.
- Strong analytical mindset with the ability to interpret data, build business cases, and define ROI frameworks.
- Excellent communication and facilitation skills, with confidence in leading workshops and presenting strategic recommendations.
- Collaborative, adaptable, and curious mindset with an interest in AI tools and emerging marketing technologies.
Responsibilities
- Lead end-to-end loyalty and CRM strategy engagements, ensuring delivery of measurable outcomes and continuous value creation for clients.
- Facilitate workshops and discovery sessions to align stakeholders on vision, objectives, and strategic direction.
- Design and optimize loyalty programs, lifecycle marketing strategies, segmentation models, and customer engagement frameworks.
- Define KPIs, build performance measurement systems, and translate data insights into strategic recommendations.
- Partner with cross-functional teams to ensure seamless execution of CRM strategies across platforms and channels.
- Identify risks, opportunities, and optimization levers to continuously improve program performance and customer experience.
- Contribute to internal knowledge sharing and innovation initiatives, including the adoption of AI-driven marketing approaches.
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