Marketing Operations Manager
New
P
PlanfulFinancial Software
Remote, North AmericaContractManager
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 2+ years of experience using Salesforce
- Required Skills
- Data AnalysisSalesforceWordPress
Requirements
- 2+ years of experience using Salesforce
- Strong problem-solving skills
- Ability to analyze marketing data to identify areas for improvement
- Experience integrating and building tools into an existing tech stack
- Ability to work independently, prioritize, and get things done
- General understanding of marketing metrics
Responsibilities
- Partner with internal stakeholders to drive campaign execution from requirements through designing, building, testing, delivering, and measuring
- Help maintain documentation for workflows and processes and continuously educate others on marketing processes & SLAs, data definitions, and lead workflows
- Leverage firmographic and behavioral segmentation to drive efficient and effective campaign targeting
- Maintain reporting mechanisms across key GTM metrics such as lead and pipeline volume, conversion rates, and velocity
- Perform recurring audits against core data source systems to ensure data integrity
- Build, optimize, and maintain marketing operations processes for increased program effectiveness
- QA system issues to ensure technical accuracy and adherence to best practices
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