Senior Manager, Marketing and Operations
New
C
CriblB2B SaaS
Remote - United States, work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hoursFull-TimeManager
Salary145,000 - 228,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Salesforce
Requirements
- 6+ years of experience in Marketing Operations, Revenue Operations, GTM systems, or related business systems roles
- 2+ years of people management, team leadership, or strong player-coach experience in a high-growth environment
- Deep hands-on experience with Salesforce and Marketo
- Strong working knowledge of lead management, lifecycle design, routing, campaign operations, and data hygiene
- Experience with attribution and performance measurement tools
- Experience building or improving processes and operational frameworks
- Strong analytical, problem-solving, and communication skills
Responsibilities
- Lead and coach an existing Marketing Operations team with a strong emphasis on cross-training and bench-building
- Reduce single-threaded ownership by ensuring key capabilities are documented, shared, and supportable by multiple team members
- Create repeatable playbooks, QA checklists, SOPs, and training paths
- Provide hands-on coaching in campaign operations, lead lifecycle, routing, dashboards, attribution, and workflow automation
- Improve how Marketing Operations supports internal stakeholders through better intake, prioritization, and SLAs
- Identify gaps and bottlenecks in processes and implement scalable fixes
- Drive rigor in campaign execution, lead management, and data quality
- Own and improve critical marketing operations workflows across Salesforce, Marketo, and adjacent GTM systems
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