Marketing Operations Manager
New
CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–8 years
- Required Skills
- SalesforceCRM
Requirements
- 5–8 years of experience in marketing operations or marketing technology roles in B2B organizations.
- Strong expertise in CRM ecosystems (particularly Salesforce), with hands-on experience ensuring data integrity, lead flow, and reporting accuracy.
- Proven ability to design and manage lead lifecycle frameworks, including routing, scoring, and handoff processes.
- Experience collaborating closely with Sales, RevOps, and cross-functional go-to-market teams.
- Strong analytical mindset with the ability to interpret data and translate insights into operational improvements.
- Familiarity with marketing automation tools (e.g., Marketo) and workflow tools (e.g., Airtable) is an asset.
- Comfortable operating in ambiguous, fast-changing environments and influencing without formal authority.
- Strong communication and documentation skills to drive adoption of new processes across teams.
Responsibilities
- Build and optimize end-to-end marketing operations processes, including lead lifecycle management, routing, scoring, and CRM alignment.
- Design and maintain reporting dashboards and performance frameworks to track campaign effectiveness, pipeline impact, and marketing ROI.
- Partner with Sales, RevOps, and Marketing teams to ensure consistent data governance, lead handoff quality, and operational alignment.
- Establish campaign tracking standards, including UTM governance, attribution models, and automation workflows.
- Identify and implement AI-enabled improvements in segmentation, automation, reporting, and operational efficiency while respecting governance standards.
- Enable experimentation at scale while ensuring compliance, data integrity, and platform best practices.
- Continuously identify operational gaps and propose scalable solutions that improve speed, accuracy, and decision-making.
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