Performance Marketing Specialist
New
T
TalentgratorDigital Marketing
Poland. Georgia. Portugal. SpainFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1+ year
- Required Skills
- Data analyticsA/B testing
Requirements
- 1+ year in Performance Marketing / Paid Acquisition.
- Experience with B2B lead generation.
- Experience with paid social, retargeting, display campaigns.
- Managing multi-channel acquisition campaigns.
- Experience working with landing pages and conversion funnels.
- Familiarity with analytics and tracking tools.
- Strong understanding of B2B lead generation and funnel logic.
- Ability to analyze campaign performance and optimize CPL/CAC.
- Experience with A/B testing and hypothesis-driven optimization.
- Understanding of attribution, tracking, and conversion setup.
Responsibilities
- Own and manage paid acquisition campaigns across key channels.
- Generate and scale qualified leads through performance marketing.
- Optimize campaigns for lead quality, CPL, CAC, and pipeline impact.
- Test new channels, audiences, creatives, and campaign approaches.
- Work closely with Product Marketing Manager on messaging, offers, and funnels.
- Monitor and improve conversion performance across the funnel.
- Ensure correct tracking, attribution, and reporting setup.
- Provide regular performance insights and recommendations for optimization.
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