Senior Ad Monetisation Specialist
New
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Social Discovery GroupSocial Discovery
Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.Full-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- TableauA/B testingBigQueryLooker
Requirements
- Advanced hands-on experience with Google AdMob
- Advanced hands-on experience with Google Ad Manager
- App ad mediation setup and optimisation including bidding and waterfalls
- Web ad monetisation including targeting and yield optimisation
- Strong understanding of key ad metrics (eCPM, fill rate, ARPDAU)
- Experience with banner, interstitial, native, and rewarded ad formats
- Experience with consent management and privacy requirements (GDPR/CCPA)
- Understanding of SDK implementation and debugging tools
- Analytical skills using tools such as Looker, Tableau, Power BI, Google Analytics, BigQuery, or Excel
- Experience running A/B tests
Responsibilities
- Own the ad monetisation strategy and execution across web and mobile apps.
- Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.
- Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue.
- Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements.
- Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads.
- Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, and policy limitations.
- Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, and QA processes.
- Work with Data to build reporting dashboards and monitor key ad monetisation metrics.
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