Vice President, Marketing
New
W
Watchmaker GenomicsLife Sciences
Boulder Colorado preferred, open to remoteFull-TimeVp
Salary200,000 - 250,000 USD per year
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Job Details
- Experience
- 15+ years of experience and 5 years of experience leading a team
- Required Skills
- Product ManagementCRM
Requirements
- Masters in molecular biology, biochemistry, or related discipline; MBA is a plus
- Minimum 15 years in Product Management and/or Product Marketing or related function in life sciences
- Minimum 5 years leading teams across product management and/or product marketing
- Deep understanding of NGS, molecular diagnostics, and/or enzyme-based applications
- Track record of commercial launch excellence across multiple product launches in a high-growth life sciences environment
- Experience building or scaling marketing analytics, pricing, and forecasting functions
- Strong strategic thinker who can operate hands-on in a scaling organization
- Excellent cross-functional partnership skills with Sales, R&D, Operations, and executive leadership
- Demonstrated leadership of strong team culture in a high-performance environment
Responsibilities
- Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications
- Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready
- Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations
- Support the marketing leadership team through coaching, team development, and structural support
- Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity
- Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination
- Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence
- Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets
- Manage marketing budget, headcount planning, and hiring
- Implement and leverage marketing automation tools and CRM
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