Vice President, Customer Marketing
New
United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- LeadershipData AnalysisCross-functional collaborationCRM
Requirements
- 10+ years of experience in marketing, with a strong focus on customer lifecycle, CRM, or growth marketing.
- Proven leadership experience in senior or executive marketing roles, ideally in a consumer-facing or digital-first business.
- Deep expertise in customer segmentation, lifecycle marketing, personalization, and data-driven decision-making.
- Strong understanding of CRM platforms, marketing automation tools, and customer data ecosystems.
- Demonstrated ability to build and scale retention, loyalty, and engagement programs that drive measurable business impact.
- Strong analytical mindset with experience using data and experimentation to guide strategy and optimization.
- Excellent leadership and team management skills with the ability to develop and inspire high-performing teams.
- Strong cross-functional collaboration skills, working effectively with product, digital, analytics, and merchandising teams.
- Exceptional communication and executive presence, with the ability to influence senior stakeholders.
- Experience in fast-paced, high-growth, or retail/e-commerce environments is highly valued.
Responsibilities
- Lead the overall customer marketing strategy across lifecycle stages including acquisition, engagement, retention, loyalty, and reactivation.
- Develop and execute data-driven campaigns that improve customer lifetime value, repeat purchase behavior, and overall engagement.
- Build and optimize segmentation, personalization, and customer journey strategies using behavioral and performance insights.
- Partner closely with product, digital, analytics, and brand teams to align customer experiences across all touchpoints.
- Design and scale CRM, loyalty, and retention programs that strengthen long-term customer relationships.
- Leverage customer insights, data analytics, and testing frameworks to continuously improve marketing performance.
- Lead and develop high-performing marketing teams, fostering a culture of innovation, accountability, and execution excellence.
- Oversee marketing technology and tools that enable effective customer data activation and campaign execution.
- Translate business objectives into scalable marketing strategies that support revenue growth and customer retention goals.
- Collaborate with senior leadership to define and track key performance metrics tied to customer value and engagement.
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