Demand Generation Specialist
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- SalesforceGoogle AnalyticsDigital MarketingHubSpot
Requirements
- 4+ years of experience in B2B demand generation, digital marketing, or campaign management within SaaS, technology, or related industries.
- Proven experience executing multi-channel marketing campaigns that drive pipeline growth and customer engagement.
- Strong understanding of lead lifecycle management, funnel optimization, and campaign performance measurement.
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Demandbase, Google Analytics, or similar tools.
- Ability to analyze marketing data and translate insights into actionable optimization strategies.
- Experience working with account-based marketing strategies and buyer journey engagement models.
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Excellent communication skills with the ability to present data, insights, and recommendations clearly to stakeholders.
- Experience coordinating with agencies, vendors, and cross-functional marketing teams is highly valuable.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.
Responsibilities
- Design and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to drive pipeline growth.
- Support account-based marketing initiatives targeting high-value accounts across key segments and regions.
- Analyze campaign performance, funnel metrics, and engagement data to identify trends and optimize conversion outcomes across the buyer journey.
- Collaborate with Sales and Marketing Operations teams to support lead management processes, attribution modeling, and reporting accuracy.
- Monitor KPIs and dashboards to evaluate campaign effectiveness and recommend data-driven improvements.
- Coordinate execution across internal stakeholders and external vendors to ensure timely delivery and alignment with go-to-market priorities.
- Support planning and execution of virtual and in-person events aimed at driving engagement and opportunity creation.
- Contribute to nurture programs, webinars, executive engagement initiatives, and customer advocacy activities to strengthen relationships and retention.
- Identify opportunities to improve campaign processes, targeting strategies, messaging effectiveness, and operational efficiency.
- Manage day-to-day relationships with agencies and vendors, supporting budget alignment and campaign delivery execution.
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