Senior Performance Marketing Manager
New
S
ScopelyMobile Gaming
CanadaFull-TimeSenior
Salary120,000 - 170,000 CAD per year
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Job Details
- Languages
- English
- Experience
- 4–7+ years
- Required Skills
- SQLBusiness IntelligenceData AnalysisMicrosoft Excel
Requirements
- BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or related field.
- 4–7+ years in media buying, user acquisition, or performance marketing.
- Proven experience owning significant budgets and driving growth.
- Expertise in experimentation design, cohort analysis, and LTV forecasting.
- Ability to evaluate tradeoffs and optimize across growth levers.
- Proficiency with Excel/Sheets.
- Experience with SQL, BI tools, or attribution platforms is a plus.
- Strong self-motivation and ability to work independently.
Responsibilities
- Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale.
- Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms.
- Partner with Marketing to drive high-velocity creative testing.
- Identify, evaluate, and grow high-impact partnerships.
- Own experimentation strategy and measurement frameworks, including A/B, multivariate, and incrementality testing.
- Forecast LTV, payback, and marginal CAC.
- Partner with product, ads, data, and creative teams to influence decisions.
- Identify and manage risks across channels, creatives, and measurement to sustain growth.
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