Senior Marketing Manager AIO Strategist
New
CanadaFull-TimeManager
Salary125,000 - 209,000 CAD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- SQLSEOPrompt EngineeringLLM
Requirements
- 3–5 years of hands-on experience in AI search optimization, GEO/AEO, LLMO, prompt engineering, or AI-driven search strategy.
- Strong understanding of LLM mechanics including RAG, embeddings, hallucinations, grounding, and model behavior.
- Solid technical SEO foundation, including structured data, site architecture, crawlability, indexation, and performance optimization.
- Experience with AI visibility or citation tracking tools (or equivalent custom-built analytics solutions).
- Hands-on experience working with major LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot) for research and optimization workflows.
- Strong analytical skills with proficiency in GA4, Search Console, KPI design, and advanced spreadsheet analysis (SQL a plus).
- B2B marketing experience in SaaS, technology, or cybersecurity environments with complex buyer journeys.
- Strong independent thinking, with the ability to define a new discipline and influence cross-functional teams without formal authority.
Responsibilities
- Define and lead the AI Optimization (AIO) strategy, including operating model, roadmap, and integration with SEO, content, PR, and product marketing.
- Build and manage systems to measure AI visibility and citation performance across platforms such as ChatGPT, Gemini, Perplexity, Copilot, and similar engines.
- Develop content engineering frameworks to ensure web assets are structured, retrievable, and optimized for LLM citation and extraction.
- Design and execute a cross-channel citation strategy in partnership with PR, analyst relations, social media, and customer marketing teams.
- Monitor competitive AI visibility and identify gaps, risks, and opportunities across generative search ecosystems.
- Establish dashboards, KPIs, and reporting cadences to track AIO performance and executive-level insights.
- Act as a subject matter expert and internal educator on AI search, supporting enablement, documentation, and external thought leadership.
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