Director, Marketing Strategy
New
N
NPRMultimedia, Public Media
This is a remote-permitted role. This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPRFull-TimeDirector
Salary147,000 - 170,000 USD per year
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Job Details
- Experience
- 8+ years of progressive experience in marketing strategy, audience development, or growth marketing; 3+ years of people management experience
- Required Skills
- People ManagementCross-functional collaborationData analytics
Requirements
- 8+ years of progressive experience in marketing strategy, audience development, or growth marketing.
- 3+ years of people management experience.
- Proven experience driving engagement across audio/podcasting, web, video, and social media.
- Deep expertise in managing full audience lifecycle and digital product growth.
- Demonstrated success executing data-driven marketing campaigns.
- Expertise in establishing KPIs and conducting post-campaign analyses.
- Experience managing complex stakeholder environments and building consensus.
- Bachelor's degree or equivalent work experience.
Responsibilities
- Lead and develop a team of four Marketing Strategists.
- Strengthen relationships with audiences from discovery to engagement.
- Apply data-driven approach to strategy and performance metrics.
- Collaborate with Audience Insights, Brand, Content, Product, and Fundraising teams.
- Define success metrics and lead real-time optimization of campaigns.
- Guide marketing plans from launch through performance recaps.
- Foster a high-performing and collaborative team culture.
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