Director, Lifecycle Marketing & CRM
New
Remote (US + Canada)Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- CRMData analytics
Requirements
- 8+ years of progressive CRM and lifecycle marketing experience.
- Proven omni-channel acumen in eCommerce, physical retail, and experiential business lines.
- Experience supporting multiple business units simultaneously.
- Deep platform expertise across a modern CRM stack (CEP/ESP, CDP, predictive intelligence).
- Hands-on familiarity with AI integrations and API-driven workflows.
- Strong creative sensibility for email/SMS.
- Strong analytical instincts regarding LTV, retention, and engagement data.
- Cross-functional leadership credibility.
- Retail or omni-channel background.
Responsibilities
- Own the full email and SMS calendar across all business units.
- Build, scale, and optimize the full automation architecture.
- Evaluate and implement best-of-breed CRM technologies.
- Own the CDP and predictive intelligence platforms.
- Build customer health reporting cadence.
- Evolve the Sur La Table Perks loyalty program.
- Lead and develop a focused CRM team.
- Own the full financial picture for CRM, including P&L accountability.
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