Brand Content Strategist
P
PersadoFinancial Services
Candidates based anywhere in the U.S. can apply, CST hoursFull-TimeMiddle
Salary73,000 - 80,000 USD per year
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Job Details
- Languages
- English
- Experience
- 2-4 years
- Required Skills
- Data AnalysisMicrosoft ExcelStakeholder managementA/B testingGoogle Workspace
Requirements
- 2-4 years of experience in copywriting, content strategy, or content marketing
- Preferably within financial services or another regulated industry
- Ability to embrace brand voice for a variety of customers
- Strong ability to work across disciplines—writing, strategy, analytics, and technology
- Data-driven mindset
- Experience working with clients and/or presenting information to key stakeholders preferred
- Excellent written and verbal communication skills
- Strong time management and organizational skills
- Proficiency with Microsoft Office Excel and G suite
- Experience with A/B or multivariate testing ideal
Responsibilities
- Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
- Design and execute A/B and multivariate tests across digital marketing campaigns
- Analyze performance data to learn what resonates with different audiences
- Present actionable insights and strategic recommendations to clients
- Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
- Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
- Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met
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