- Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
- Design and execute A/B and multivariate tests across digital marketing campaigns
- Analyze performance data to learn what resonates with different audiences
- Present actionable insights and strategic recommendations to clients
- Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
- Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
- Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met
Data AnalysisMicrosoft ExcelStakeholder management+2 more