HVAC Paid Media Specialist
New
H
Hire HangarHome Services Advertising
Mexico - Mexico City, Chile - Santiago, Argentina - Buenos Aires, Panama - Panama City, Peru - Lima, South Africa - Cape Town, South Africa - Johannesburg, US Time Zones (EST–PST)ContractMiddle
Salary1,500 - 2,000 USD per month
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Job Details
- Required Skills
- Google AnalyticsLead GenerationSlackAsana
Requirements
- Direct, hands-on experience running paid ads for HVAC or home-services businesses
- Strong experience with Google Ads for local lead generation (Search, PMAX, Remarketing)
- Experience working in an Agency environment
- Proven experience managing and optimizing Google Local Services Ads (LSA)
- Working knowledge of GA4, call tracking, and attribution fundamentals
- Data-driven mindset with strong analytical and optimization skills
- Prior professional remote work experience
- Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
- Experience supporting US- or UK-based companies
Responsibilities
- Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, PMAX, Display, Video, Remarketing)
- Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance
- Optimize campaigns for call volume, lead quality, CPA, and booked jobs
- Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
- Apply automated bidding strategies aligned to service-based lead generation
- Analyze performance trends and identify scaling or efficiency opportunities
- Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors
- Document optimization workflows and best practices for repeatable execution
- Stay current on Google Ads, LSA updates, and local advertising best practices
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